This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thugdoglife.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- We currently use both Google Analytics and Facebook Pixel to help us improve customer experience and better optimize our customer's discovery of products important specific to their needs from our overall product catalog.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, or PayPal details), email address, and phone number. We refer to this information as “Order Information”.

Your "Order Information" is ALWAYS kept PRIVATE and is protected not only through Shopify but also our domain supplier, GoDaddy.com and their partnership with McAfee. In addition, precautions are taken by credit card companies to prevent fraud.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- We use services offered by MailChimp and Seguno to catalog and maintain our list of customers and potential future customers. These lists are NOT and will NEVER be for sale to anyone. We use our customer list to offer you (based on your preferences): discounts, new & unique products, news, and other timely information.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Our marketing and advertising campaigns take into account your preferences and feedback in order to cut through the clutter and offer you a truly one of a kind experience at our website. Device Information is used by Google Analytics and Facebook Pixel to help us improve your interactions with our website and product offerings. Shopify, MailChimp, Seguno, and other similar apps also allow us to better serve our customers by maintaining awareness of your product selections and choices to improve your subsequent visits to our store.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Payment vendors, such as Pay Pal, also offer advertising campaigns based on our store's checkout options and behavior.  One such Pay Pal sales recovery option is Store Cash.  To opt-out of Store Cash, please see Pay Pal privacy policy located here: https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Please see the social media platform specific websites and their guidance for other additional information. On our store, we encourage our customers to engage with us through Facebook, Twitter, Instagram, Pinterest or via email. At the same time, we provide updates about our store and products through these same platforms.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS
The Site is not intended for individuals under the legal of 18 to make purchases without full and authorized consent from their parents or guardians. Use of credit cards or other confidential and restricted information is strictly prohibited without proper authorization and consent from the owner of the information.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at contact@thugdoglife.com or by mail using the details provided below:

Thug Dog Life Inc.
[Attn: Privacy Compliance Officer]
Thug Dog Life Inc., 400 Army Navy Dr, Apt 1623, Arlington VA 22202, United States